Will BTS take over from Bad Bunny? Inside the Super Bowl 2027 halftime race

Bad Bunny conscionable blew up Super Bowl LX. His Apple Music halftime amusement astatine Levi’s Stadium pulled grounds TV and streaming numbers, sparked a week of governmental outrage and turned 12 minutes of Spanish-language euphony into the communicative of the night.Now the league and Roc Nation person to find idiosyncratic to locomotion into that occurrence next. Super Bowl LXI lands astatine SoFi Stadium successful Inglewood, Calif., connected Feb. 14, 2027, and each outlet from Billboard to SB Nation and Complex is already throwing darts astatine the board.

BTS and a afloat K-Pop infinitesimal are the loudest aboriginal demand

Billboard’s instrumentality canvass is not a Vegas line, but it shows wherever the online hunger is. In that poll, BTS beryllium northbound of 80% of the vote, with BLACKPINK, Taylor Swift, Morgan Wallen, Post Malone, Harry Styles, Miley Cyrus, Justin Bieber, Drake, Lil Wayne and Jay-Z each miles behind.

That lines up with SB Nation’s thought of an outright K-Pop ode astatine SoFi. Their writers floated BTS anchoring the show, with BLACKPINK connected a reunion tally and adjacent a fictional set from K-Pop Demon Hunters dropped into the mix.If the NFL decides the lone mode to apical Bad Bunny’s planetary scope is to thin consecutive into Korean popular and TikTok culture, this is the move. It is risky for a league that inactive treats thing non-English similar a subject experiment, but it is besides the clearest way to numbers that look bigger than 2026.

Taylor Swift and Justin Bieber springiness the NFL the harmless atomic option

SB Nation’s archetypal 2 names are Taylor Swift and Justin Bieber, for a reason. Roger Goodell has already said the league would invited Swift astatine halftime, and the mathematics is obvious: if you privation the broadest imaginable audience, you telephone the pistillate who conscionable rewired the touring economy.The hold-up is not demand, it is timing. Swift told Jimmy Fallon successful 2025 that she is not anxious to physique halftime choreography portion Travis Kelce is inactive getting deed each week, and that interest has not magically disappeared.

Until she says otherwise, Swift feels similar the league’s dream, not its plan.Justin Bieber is different. He conscionable crushed a Grammys performance, sits among the apical planetary streamers and has much than 15 years of hits to stitch into a 12-minute medley. With the Super Bowl falling connected Valentine’s Day successful 2027, a Bieber-heavy popular acceptable afloat of stadium sing-alongs is the benignant of “nobody gets huffy astatine this” prime the NFL loves.

Jay-Z and a Roc Nation flex would crook halftime into a powerfulness play

Complex’s aboriginal database leans into thing much political: a Jay-Z moment.

Hov has overseen the halftime epoch that ran from Shakira and Jennifer Lopez to Rihanna and present Bad Bunny. At Super Bowl LX, helium adjacent walked the tract successful a hoodie that work “The crippled needs me.”Letting him yet instrumentality the signifier successful Los Angeles would treble arsenic a triumph thigh for Roc Nation and a mode to quiescent fans who inactive spot the concern arsenic firm harm control. A Jay-Z amusement besides opens the doorway to a Pharrell-style friends set, which Complex floated arsenic different option, stacking guests similar The Weeknd oregon Drake astir 1 producer’s catalogue.It would not lucifer the chaos of Bad Bunny’s governmental staging, but it would nonstop a wide connection astir who truly calls the shots connected Super Bowl Sunday.

So who really feels astir apt to travel Bad Bunny close now?

If you portion distant instrumentality wars and stan polls, a fewer lanes basal retired successful mid-February 2026:

Public betting and prediction markets are already tossing retired names similar Bieber, Chappell Roan and others, but arsenic of contiguous determination is nary authoritative determination from the league.