Watch: Sundar Pichai sips 'Bharat GI' coffee; what is 'world exclusive' initiative

Indian GI Coffee came into the spotlight arsenic Google CEO Sundar Pichai made an quality astatine the Bharat GI Coffee Lounge successful Bharat Mandapam during the India AI Impact Summit 2026. This is portion of the recently launched "Bharat GI" initiative, which is simply a nationalist programme to beforehand Geographical Indication products from India.Union Minister of Commerce & Industry Piyush Goyal shared the infinitesimal connected X, stating "When @SundarPichai drops by for a sip, you cognize it's genuinely worthy it! The satellite is raising a cupful to Bharat GI Coffee astatine #IndiaAIImpactSummit2026." The lawsuit is being held astatine the Bharat GI Coffee Lounge from February 17-20.

What is Bharat GI

The Department for Promotion of Industry and Internal Trade (DPIIT) introduced this marque to showcase India's unsocial practice to the world.

The inaugural positions these peculiar products arsenic "A World Exclusive," aiming to springiness them the planetary designation they deserve.Elaborating connected the initiative, Goyal posted connected X, "Dear world, acceptable for a cupful of thing genuinely exclusive? India's GI products transportation centuries of skill, assemblage knowledge, and geography that cannot beryllium replicated." He emphasised however Bharat GI starts with Indian GI Coffee, inviting planetary audiences to acquisition India's authenticity done its chiseled aroma and flavor.

Located connected the archetypal level of Hall 14 successful Bharat Mandapam, Bharat GI is India’s nationalist umbrella inaugural for Geographical Indication (GI) products, launched by the Department for Promotion of Industry and Internal Trade (DPIIT). It aims to beforehand India’s unsocial products — specified arsenic coffee, spices, handicrafts, and textiles — which transportation the chiseled heritage, skills, and geography of their regions. Branded arsenic “A World Exclusive”, Bharat GI seeks to springiness these products planetary recognition, premium positioning, and planetary visibility, starting with Indian GI coffee.