Two months after Gemini deal, Apple hires ex-Google executive to head AI push

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Apple has hired Lilian Rincon, a seasoned Google enforcement who spent astir a decennary helping physique and oversee immoderate of the company’s astir salient AI and user products. She volition instrumentality the relation of Vice President of Product Marketing for Artificial Intelligence astatine the iPhone maker, and volition study straight to Apple's selling main Greg “Joz” Joswiak, according to a study by quality bureau Reuters.In a station connected LinkedIn announcing her departure, Rincon described her 9 years astatine Google arsenic “one of the large privileges” of her career, portion acknowledging the bittersweet quality of leaving. Here’s what she wrote:Sharing immoderate idiosyncratic news. After 9 unthinkable years astatine Google, it’s clip for my adjacent chapter.I’m profoundly grateful for the accidental to enactment with immoderate of the astir talented radical successful the satellite and to assistance physique products that interaction billions. From helping physique Google Assistant from zero to 1 to reimagining the aboriginal of buying successful the property of AI, it has genuinely been 1 of the large privileges of my career.What I volition miss most, though, are the people. I’ve had the grant of moving alongside superb teammates and leaders who challenged me, inspired me, and made the travel unforgettable.Leaving is ne'er easy, and I consciousness a premix of gratitude and bittersweetness arsenic I adjacent this chapter. At the aforesaid time, I’m incredibly excited astir what comes next.

Why this prosecute matters for Apple

Apple is preparing a importantly improved mentation of Siri for merchandise aboriginal this year, rebuilt utilizing exertion from Google's Gemini AI model. The 2 companies announced a multi-year collaboration successful January, nether which the adjacent procreation of Apple's Foundation Models volition beryllium based connected Gemini and Google's unreality infrastructure.

“Apple and Google person entered into a multi-year collaboration nether which the adjacent procreation of Apple Foundation Models volition beryllium based connected Google's Gemini models and unreality technology. These models volition assistance powerfulness aboriginal Apple Intelligence features, including a much personalized Siri coming this year,” the companies said successful a associated statement.“After cautious evaluation, Apple determined that Google's Al exertion provides the astir susceptible instauration for Apple Foundation Models and is excited astir the innovative caller experiences it volition unlock for Apple users.

Apple Intelligence volition proceed to tally connected Apple devices and Private Cloud Compute, portion maintaining Apple's industry-leading privateness standards,” they added.Apple is expected to denote updated Siri astatine its yearly Worldwide Developers Conference connected June 8. The institution is expected to unfastened Siri up to aggregate AI chatbots astatine erstwhile – Google's Gemini, Anthropic's Claude, ChatGPT and perchance others – efficaciously ending the exclusive statement with OpenAI that has been successful spot since WWDC 2024.

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