‘Swadeshi Campaign’: Govt push for Indian textiles; demand 'to hit' $250 bn by 2030

The ministry of textiles has launched the ‘Swadeshi Campaign’ to boost home request for handloom, handicrafts, and textile products crossed India. The initiative, which volition tally for six to 9 months, aims to reposition Indian textiles arsenic symbols of pride, style, and heritage, peculiarly among municipality younker and Gen Z consumers. According to the authorities property release, the campaign’s objectives see stimulating home textile consumption, empowering weavers, artisans, and textile MSMEs, and aligning efforts with flagship authorities initiatives specified arsenic the PLI strategy for textiles, PM MITRA Parks, and One District One Product (ODOP). It volition besides promote organization procurement, urging ministries, PSUs, and acquisition institutions to follow Indian-made textiles for uniforms and furnishings. Awareness volition beryllium created done events, societal media outreach, and partnerships with authorities governments. The run volition tally nether the slogan: “स्वदेशी कपड़ा देश की शान—यही है भारत की पहचान” (Swadeshi cloth is the pridefulness of the nation—this is India’s identity). India’s textile and covering market, valued astatine $179 cardinal successful 2024, is expanding astatine an mean yearly maturation complaint of implicit 7 per cent. Household depletion accounts for 58 per cent of the home marketplace and is increasing astatine 8.19 per cent annually, portion non-household depletion contributes 21 per cent with 6.79 per cent growth. With the government’s continued initiatives and the Swadeshi Campaign, home request for textiles is projected to turn astatine a CAGR of 9–10 per cent, reaching $250 cardinal by 2030.