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Did an OTT deed permission you feeling the propulsion of northeastern India? You’re not alone. A increasing fig of travellers are turning that screen-inspired wanderlust into existent journeys, arsenic the country's amusement and question trends intersect.
According to an ixigo report, fashionable OTT bid are present playing a wide relation successful nudging travellers towards the Northeast. According to the question booking platform, destinations specified arsenic Imphal, Dimapur and Agartala saw a crisp emergence successful formation bookings implicit the year, coinciding with the merchandise of fashionable shows that featured the portion prominently. These bid include: The Family Man (Season 3), Paatal Lok (Season 2) and Delhi Crime (Season 3).
The OTT hits person brought the northeast’s landscapes and taste extent to mainstream audiences, triggering involvement successful places that person traditionally remained disconnected the tourer radar, PTI reported. This involvement translated into question request successful 2025. Ixigo reported beardown year-on-year maturation successful formation bookings to respective northeastern cities, including Dimapur, Agartala, Guwahati, Imphal and Itanagar. The inclination was besides highlighted successful ixigo’s The Great Indian Travel Index 2025, which noted a important surge successful bookings to cardinal cities crossed the region, reinforcing the increasing power of surface vulnerability connected question choices.
The study besides revealed broader shifts successful Indian question behaviour during the year. Internationally, Japan and South Korea emerged arsenic the most-booked destinations for Indian travellers connected ixigo successful 2025. A wider penchant for East and Southeast Asia was evident, with Vietnam and Thailand gaining popularity alongside dependable request for Sri Lanka and Indonesia. At the aforesaid time, destinations beyond Asia, including Oman, Kenya, Kazakhstan, the UAE, Uzbekistan and Qatar, besides saw rising interest, reflecting an appetite for newer and little accepted planetary destinations. Domestically, spiritual tourism recorded a beardown upswing, driven mostly by younger travellers. Maha Kumbh-related question led to a spike successful bookings to Prayagraj, with Gen Z autobus bookings jumping astir 20 times year-on-year. The strength of request during the Kumbh play was underscored by the astir costly home formation booked connected ixigo successful 2025, a Mumbai–Prayagraj summons costing Rs 92,644. Commenting connected the findings, Aloke Bajpai, Group CEO, and Rajnish Kumar, Group Co-CEO, ixigo, said, "What genuinely stood retired successful The Great Indian Travel Index 2025 was the standard and diverseness of question request crossed the country.
Faith-led question emerged arsenic a almighty driver, with destinations similar Varanasi unsocial witnessing astir 147 cardinal visits successful 2025. At the aforesaid time, rising disposable incomes and amended connectivity are helping grow the question ecosystem beyond existing travellers". They further noted, "We're besides seeing Tier 2 and Tier 3 cities progressively signifier India's question narrative." Cities similar Rishikesh, Indore, Nagpur, Bhopal, Lucknow, and Assam are driving beardown request crossed flights, trains, and buses, with respective metro-to-emerging metropolis autobus routes experiencing YoY maturation of astir 80%. "Together, these trends bespeak however question successful India is profoundly rooted successful culture, belief, and aspiration, cutting crossed property groups, geographies, and question modes".
