Gig worker safety row: Blinkit drops ‘10-minute’ delivery claim; Zepto, Swiggy may follow

Eternal-owned speedy commerce level Blinkit has removed its long-promoted “10-minute delivery” assertion from each platforms, amid increasing concerns implicit the information and payment of transportation workers.According to quality bureau PTI, the institution has revised its tagline from “10,000+ products delivered successful 10 minutes” to “30,000+ products delivered astatine your doorstep”, signalling a displacement distant from time-bound transportation branding.The determination comes aft discussions betwixt speedy commerce firms and the Union ministry of labour, which raised concerns astir the unit specified choky transportation timelines could spot connected gig workers.The labour ministry engaged with platforms to propulsion for safer moving conditions, amended information and improved payment measures for transportation partners. Aas per PTI, different players specified arsenic Swiggy and Zepto whitethorn besides travel Blinkit’s pb successful dropping akin delivery-time commitments.The contented had gained prominence aft gig workers staged a nationwide onslaught connected New Year’s Eve successful 2025, protesting the 10-minute transportation model.

The onslaught highlighted concerns related to riders’ health, roadworthy information and income, and was backed by idiosyncratic unions seeking the removal of ultra-fast transportation promises.While Blinkit has removed the assertion crossed its branding, the “10-minute delivery” committedness was inactive disposable connected app stores for platforms specified arsenic Zepto, Instamart and BigBasket.Eternal Group CEO Deepinder Goyal, however, has maintained that the 10-minute committedness does not propulsion riders into unsafe behaviour. Earlier, successful a station connected X, helium said transportation partners are not shown customer-facing clip commitments connected their apps. “There is nary ‘10-minute timer’ oregon countdown successful the transportation app,” Goyal said, adding that faster deliveries are achieved chiefly due to the fact that stores are located person to customers, not due to the fact that riders are expected to speed.The authorities involution followed meetings led by Union curate Mansukh Mandaviya, aft which companies agreed to region delivery-time assurances from advertisements and societal media, with the stated purpose of improving gig idiosyncratic information and moving conditions.