Gautam gets serious on 'fake Gambhirs', moves court over AI deepfake misuse

Indian men's cricket squad caput manager Gautam Gambhir has filed a suit successful the Delhi precocious court seeking alleviation against what helium described arsenic misuse of his individuality done artificial quality (AI) tools, deepfakes, and unauthorised commercialized use, quality bureau ANI reported connected Thursday.

In his petition, Gambhir has named aggregate societal media accounts, intermediaries and e-commerce platforms arsenic defendants. He has sought a imperishable injunction to restrain them from utilizing his name, image, dependable oregon persona without his consent.

The suit is filed against 16 defendants including identified societal media accounts (JanKey Frames, Bhupendra Paintola, Legends Revolution, gustakhedits, cricket_memer45, GemsOfCrickets, Crickaith, Sunny Upadhyay, @imRavY_), e-commerce platforms (Amazon, Flipkart), level intermediaries (Meta Platforms Inc.,

X Corp., Google LLC / YouTube), and the Ministry of Electronics & Information Technology and Department of Telecommunications arsenic proforma parties to facilitate implementation of immoderate tribunal order, the ANI study said.The erstwhile BJP MP has besides requested an contiguous ex-parte ad-interim injunction for the removal of each specified contented and to halt further circulation portion the lawsuit is nether consideration.The petition besides seeks damages of Rs 2.5 crore on with rendition of accounts.

According to the plea, determination has been a emergence since precocious 2025 successful fabricated integer contented created utilizing AI tools specified arsenic face-swapping and dependable cloning, which allegedly amusement him making statements helium ne'er made.The filing states that immoderate of these videos — including a fake resignation announcement and fabricated remarks connected elder cricketers — received lakhs of views, which, according to him, misled the nationalist and affected his reputation.Gambhir has besides alleged that his individuality has been utilized for commercialized purposes done the merchantability of unauthorised merchandise connected e-commerce platforms without immoderate support oregon licensing.The suit has been filed against 16 defendants, including societal media accounts, intermediaries specified arsenic level operators and e-commerce entities. Government authorities person been included arsenic pro forma parties to guarantee implementation of immoderate tribunal directions.The petition invokes provisions nether the Copyright Act, Trade Marks Act and Commercial Courts Act. It besides relies connected judicial precedents that recognise property and publicity rights arsenic enforceable, including successful cases involving AI-based misuse.Highlighting the issue, Gambhir has stated that his individuality has been "weaponised" by anonymous accounts to dispersed misinformation and make revenue, adding that the substance raises concerns beyond idiosyncratic harm, including issues of dignity and ineligible extortion successful the discourse of artificial intelligence.The substance is expected to travel up earlier the Delhi precocious tribunal successful the coming days for information of interim relief.