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The decorator who unveiled Apple's iPhone Air has near the institution for an artificial quality startup, marking different important departure from the iPhone maker’s plan division. Abidur Chowdhury, who spent implicit six years astatine Apple and played a cardinal relation successful processing the ultra-thin iPhone Air, has reportedly joined an unnamed AI steadfast arsenic per Bloomberg.Chowdhury's departure created ripples internally fixed his rising prominence wrong the plan team. He earned visibility by narrating the iPhone Air's two-minute plan video during Apple's September motorboat event—a high-profile duty reserved for distinguished employees. His exit comes arsenic Apple's plan radical undergoes a sweeping translation pursuing Jony Ive's 2019 departure.
Departure unrelated to disappointing iPhone Air sales
The designer's exit has thing to bash with the iPhone Air's underwhelming marketplace performance, Bloomberg reports.
Apple had anticipated the instrumentality would relationship for 6% to 8% of caller iPhone sales, astir matching the iPhone 16 Plus it replaced. Despite earning plan accolades, the $100 savings compared to the iPhone 17 Pro hasn't swayed buyers who prioritize artillery longevity and camera quality.Despite rumors of discontinuation owed to mediocre sales, a second-generation iPhone Air remains connected way for 2027—not 2026 arsenic Bloomberg reports.
The update volition halfway connected upgrading to a 2-nanometer spot to amended artillery performance, the existent model's superior shortcoming, alternatively than introducing melodramatic plan changes.
CEO Tim Cook present leads Apple's plan team
Apple's plan part has experienced accelerating turbulence passim 2025. Jeff Williams, the longtime main operating serviceman who had overseen the plan squad since 2023, departed past week aft decades with the company.
In a important organizational shift, plan teams present study straight to CEO Tim Cook, bypassing accepted operational hierarchies, Bloomberg noted.The idiosyncratic interface part nether Alan Dye has faced akin upheaval with aggregate high-profile departures. Since Ive near successful 2019 to found his plan steadfast LoveFrom—which was aboriginal acquired by OpenAI—most seasoned designers person either retired oregon joined competitors, including immoderate who followed Ive to his caller venture.Today's plan squad bears small resemblance to the radical that created iconic products nether Steve Jobs and Ive. It comprises chiefly outer manufacture recruits and promoted inferior members, representing a near-complete overhaul of the part that erstwhile acceptable planetary plan standards and defined Apple's legendary aesthetic philosophy.
