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SYDNEY, AUSTRALIA - SEPTEMBER 19: A user passes successful beforehand of a billboard displaying Apple's recently launched iPhone 17 connected September 19, 2025 successful Sydney, Australia. The iPhone 17 enactment is the adjacent procreation of iPhones and accessories to deed planetary markets disposable today. (Photo by Izhar Khan/Getty Images)
Apple broke done the $100 cardinal gross obstruction for the archetypal clip successful a azygous quarter, reporting $102.5 cardinal successful income for the July-September period, driven by beardown request for its recently launched iPhone 17 lineup contempt lingering AI concerns and commercialized warfare pressures.The Cupertino giant's fourth-quarter results for the twelvemonth marked an 8% year-over-year summation and delivered grounds iPhone gross of $49 billion, up 6% from past year. CEO Tim Cook forecast adjacent stronger show ahead, projecting 10-12% gross maturation for the vacation quarter—surpassing Wall Street expectations and signaling continued iPhone 17 momentum.
A cardinal much iPhones sold, billions much earned
Apple's winning look wasn't conscionable astir volume—analysts estimation the institution sold astir 1 cardinal much iPhones than past year.
Instead, the institution raised prices by $100 connected fashionable models and introduced attention-grabbing plan changes: a razor-thin iPhone Air and a redesigned iPhone Pro with a distinctive raised back. The strategy worked spectacularly, with nett surging 86% to $27.5 billion.Services gross besides deed an all-time precocious of $28.8 billion, bolstered by Google's estimated $20 cardinal yearly outgo to stay the default iPhone hunt engine.
The institution acceptable gross records crossed dozens of planetary markets, including an all-time precocious successful India, though China income dipped 3.6% to $14.5 cardinal amid regulatory delays for the iPhone Air.
Supply crunch becomes 'good problem' arsenic AI contention continues
Cook acknowledged persistent proviso constraints crossed respective iPhone 17 models extending into the vacation quarter, telling Reuters the institution is "filling orders conscionable arsenic accelerated arsenic we can"—characterizing overwhelming request arsenic "a bully occupation to have." More concerning for investors: Apple's continued lag successful the AI arms race. Even arsenic Google, Microsoft, and Samsung flood the marketplace with AI-powered features, Apple canceled its planned Siri overhaul earlier this year, pushing large virtual adjunct upgrades to 2026. However, fixed the beardown request for iPhones and the "good problem" Apple is facing with proviso constraints, the AI lag seemingly isn't proving to beryllium overmuch of a occupation for the iPhone maker.Adding pressure, tariffs are expected to outgo Apple $1.4 cardinal this 4th arsenic the Trump administration's commercialized policies compression margins connected devices manufactured chiefly successful India and China.
