2 months ago
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Amazon India has introduced a sweeping simplification successful seller fees, calling it a ‘structural interest change’ designed to boost tiny businesses and crossed the country. The ecommerce large has announced zero referral fees connected implicit 12.5 crore products priced nether Rs 1,000 expanding sum much than tenfold from 1.2 crore items past year.
The caller argumentation applies to products nether Rs 1,000 crossed much than 1,800 categories which besides see regular essentials similar t-shirts, shoes, earphones, furniture sheets, sarees, electrical kettles, java tables, favored accessories, manner jewellery, toys and more. Sellers present basal a accidental to prevention up to 70% successful fees, making low-priced items much profitable to database and sell.
Logistics and interest reductions
Amazon besides chopped Easy Ship fees by implicit 20% for products nether Rs 300.
The Easy Ship alteration the sellers to store products astatine their ain premises portion Amazon manages pickup and delivery, reducing upfront logistics costs. Along with this, sellers shipping aggregate units successful 1 container tin prevention 90%+ connected fees for the 2nd unit, further improving margins.
Seller momentum
The changes from Amazon comes amid beardown growth, with Amazon reporting a 50% year-over-year summation successful caller sellers joining its platform.
Amit Nanda, Director of Selling Partner Services astatine Amazon India, said: “By eliminating referral fees crossed 1,800+ categories covering implicit 12.5 crore products, and reducing logistics costs, sellers tin prevention up to 70% successful fees. Together, these changes bespeak Amazon’s continued effort to walk operational efficiencies backmost to sellers and customers.
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Seller reactions
Small businesses person welcomed the move. Ashish Agarwal, Co-Founder of Earthen Story, said past year’s interest cuts were transformative: “When Amazon axed referral fees connected products nether ₹300, it was a game-changer. It abruptly made low-priced heroes similar effect packs and specialty flours viable to merchantability profitably. The savings fto america crank up advertisement spends similar ne'er before, fueling 50% explosive growth.”Examples of per-unit savings effectual March 16, 2026 include:
- A manner jewellery necklace acceptable priced astatine ₹999 via Easy Ship volition prevention ₹224 per portion — a 69% reduction.
- Earphones priced astatine ₹798 via Fulfilled by Amazon volition prevention ₹139 per portion — a 56% reduction.
- A T-shirt priced astatine ₹299 via Easy Ship volition prevention ₹15 per portion — a 21% reduction.
