1 month ago
26
ARTICLE AD BOX
An Apple iPhone has erstwhile again claimed the planetary apical spot, underlining its dominance adjacent arsenic Samsung and Xiaomi vie aggressively crossed terms segments successful the world’s largest smartphone markets.Apple’s iPhone 16 has emerged arsenic the world’s best-selling smartphone, extending its pb for a 2nd consecutive 4th and reinforcing the company’s grip connected the premium segment.Data from Counterpoint Research shows the instrumentality not lone topped planetary income charts successful Q2 2025 but besides maintained a wide spread implicit its closest siblings — the iPhone 16 Pro Max and iPhone 16 Pro — which took the 2nd and 3rd spots respectively.
Together, these 3 models item Apple’s continued quality to predominate the high-end marketplace portion capturing a important stock of wide planetary shipments, arsenic per the study by Counterpoint.
What stands retired is that Apple’s occurrence is not constricted to mature markets. Strong request from regions specified arsenic Japan and India has played a important relation successful pushing the basal iPhone 16 to the top. Competitive pricing strategies, combined with incremental upgrades similar improved show and show features, look to person broadened its entreaty beyond accepted premium buyers, claims the study by Counterpoint.
A notable summation to the database is the iPhone 16e which was launched past twelvemonth and touted arsenic the astir affordable iPhone. The iPhone 16e was replaced earlier this twelvemonth by the iPhone 17e. With its ‘e’ models, Apple offers a toned-down mentation of the ‘flagship’ iPhone devices. Samsung, meanwhile, remains the strongest challenger, peculiarly successful the mid-range segment. Models similar the Samsung Galaxy A16 5G and Samsung Galaxy A06 4G person secured positions successful the apical 10, driven mostly by request successful emerging markets.
These devices connection a equilibrium of affordability and features, helping Samsung support measurement enactment adjacent arsenic Apple dominates value, noted the study by Counterpoint. At the higher end, Samsung’s Galaxy S25 Ultra continues to execute steadily, supported by assertive selling astir AI features and premium capabilities. However, it has not been capable to lucifer Apple’s standard successful the flagship category.Xiaomi has a much constricted presence, with the Redmi 14C 4G being the lone exemplary from the marque successful the planetary apical 10.
Its show is mostly concentrated successful price-sensitive regions specified arsenic Latin America, the Middle East and Africa, wherever affordability remains the cardinal driver.Overall, the apical 10 smartphones accounted for astir a 4th of planetary shipments during the quarter, indicating a attraction of request astir a comparatively tiny acceptable of models. Within this, Apple’s lineup unsocial secured aggregate spots, underscoring the brand’s enduring propulsion contempt intensifying competition.
