Bombay Sport Exchange: 'Sometimes best PR is silence' - Industry veteran on crisis playbook

4 days ago 5
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| May 25, 2026, 03:59:21 PM

| TIMESOFINDIA.COM

What precisely is Public Relations successful modern sports? In this insightful occurrence of Bombay Sport Exchange, elder sports PR nonrecreational Pooja Chaudhri breaks down the evolving satellite of PR, storytelling, situation management, and media power successful the integer era.From discussing the interaction of societal media connected athletes similar Virat Kohli and Rohit Sharma to explaining however modern connection strategies enactment successful sports, this speech dives heavy into the value of credibility, marque image, and media narratives.The treatment besides explores however PR teams grip criticism, societal media pressure, and large controversies successful cricket and sports management.

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